Denis Guidone, as student of architecture, design and visual communication studied urban planning and architecture in Milan, Italy and Oporto, Portugal.

His project process was born under the concept of subtraction, an ideology that follows the unification of opposites through a constant approach on the edge of architecture and visual communication, and at the same time mediated by an expressive intensity that addresses work on the basis of subtraction.

Fascinated by the passing of time, Guidone carries out this intense didactic work for several universities and design schools, in Italy and abroad. His many awards and honorable mentions include: Ida international design award in Los Angeles, IDOT Best Italian Design Product, and The Bruno Munari international award.

Towards Yellow

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“Ergonomic shape and angle for ease of telling time.” – Denis Guidone

Towards is as unique in construction as it is in style. The 40mm case is tilted toward the wearer at an angle making Towards a true ergonomic timepiece with both large numbers and an easy to view date box. To emphasize the re-orientation, the number twelve

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Towards Black

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“Ergonomic shape and angle for ease of telling time.” – Denis Guidone

Towards is as unique in construction as it is in style. The 40mm case is tilted toward the wearer at an angle making Towards a true ergonomic timepiece with both large numbers and an easy to view date box. To emphasize the re-orientation, the number twelve

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Towards White

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“Ergonomic shape and angle for ease of telling time.” – Denis Guidone

Towards is as unique in construction as it is in style. The 40mm case is tilted toward the wearer at an angle making Towards a true ergonomic timepiece with both large numbers and an easy to view date box. To emphasize the re-orientation, the number twelve

Read more »

Sometimes Magenta

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The palette of Sometimes expands to a soft magenta. The magenta color hands of the watch match the strap while the black case and buckle are both contemporary and classic, with elongated hands juxtaposed against the black dial. The second hand aligns with the minute and hour for but a moment. The independent movement of the seconds appear to be out of sync with time itself.

“Sometimes it’s better to stop thinking about the time, whatever happens, it will not stop. Hours, minutes and seconds continue to play
together. Something will happen… Let’s wait.”
– Denis Guidone

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Sometimes Blue

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Blue Sometimes is the perfect compliment to jeans, sport or dress. The blue cool color hands of the watch match the blue color of the strap while the black case and black buckle are both contemporary and classic, with elongated hands juxtaposed against the black dial. The second hand aligns with the minute and hour for but a moment. The independent movement of the seconds appear to be out of sync with time itself.

“Sometimes it’s better to stop thinking about the time, whatever happens, it will not stop. Hours, minutes and seconds continue to play
together. Something will happen… Let’s wait.”
– Denis Guidone

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Sometimes Orange

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Orange Sometimes is the perfect compliment to any dress. When you want to be wild, carefree or true! The orange color hands of the watch match the orange color of the strap while the black case and black buckle are both contemporary and classic, with elongated hands juxtaposed against the black dial. The second hand aligns with the minute and hour for but a moment. The independent movement of the seconds appear to be out of sync with time itself..

“Sometimes it’s better to stop thinking about the time, whatever happens, it will not stop. Hours, minutes and seconds continue to play
together. Something will happen… Let’s wait.”
– Denis Guidone

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“Sometimes” designed by Denis Guidone

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NOW in stock!

The palette of Sometimes is both contemporary and classic, with elongated white hands juxtaposed against the black dial. The second hand aligns with the minute and hour for but a moment. The independent movement of the seconds appear to be out of sync with time itself.

“Sometimes it’s better to stop thinking about the time, whatever happens, it will not stop. Hours, minutes and seconds continue to play
together. Something will happen… Let’s wait.”
– Denis Guidone

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Kaos Watch from our newest designer, Denis Guidone

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Out of Stock until MARCH 26th

The Kaos Watch: A Cool, Sleek and Modern Classic Watch in Black

The black case of Kaos is highlighted by yellow hands that frame the time indices with each passing minute.

The white tick marks are correctly positioned yet beg interpretation of traditional placement reflecting the moment of time…

“The temporal essence of our age reflects itself in Kaos, the dial is a metaphor of a post-chronological society, a disconnect from hours, finally free to enjoy one’s own time for ever…” – Denis Guidone

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